Ecommerce Analysis Training
Qualiopi-certified training organization. Our training courses are offered to companies, either face-to-face or remotely, in French or English , and are Opco eligible.
This ecommerce analytics training course is specially designed for ecommerce, traffic acquisition, merchandising / products, CRM, UX / Conversion and data teams. At the end of this course, you’ll have a better grasp of the different indicators and analysis frameworks for ecommerce sites.
Module objectives
– Understand the data and indicators collected around ecommerce sites and applications
– Adopt a comprehensive analysis framework
– Discover benchmarks and best practices
Target audience
Ecommerce teams (acquisition, merchandising, UX…). Marketing teams (CRM, advertising…). Data and analytics teams (data analysts, business analysts).
Prerequisites
For the basic modules, a good knowledge of ecommerce and emarketing is required, validated by taking a quiz before the course.
For the other modules, the prerequisite is the level of a defined previous module, validated by taking a quiz.
Level
Beginners to advanced.
Duration
From 2 h to 14 h depending on the modules chosen.
Practical information
In-company training delivered by an instructor specialized in digital analytics, on site or remotely.
See our practical details >
Module 1: Ecommerce analysis – Fundamentals 1
Level: Beginner | Duration: 2 h
Discover the basics of ecommerce analysis.
Objectives:
1. Learn to work with key ecommerce KPIs and KPI trees.
2. Understand the ecommerce market equation and how its components work together.
3. Familiarize yourself with the ecommerce analysis framework.
Module 2: Ecommerce analysis – Audience 1
Level: Beginner | Duration: 2 h
Discover the concept of audiences and segments.
Objectives:
1. Understand the differences between customer, user and session in analytics
2. Learn how to analyze an audience by device, location, demographics and other dimensions
3. Identify the factors that influence data collection (adblockers, confidentiality, consent, etc.).
Module 3: Ecommerce analysis – Acquisition 1
Level: Beginner | Duration: 2 h
Discover the key acquisition metrics for analyzing the quality and performance of incoming traffic.
Objectives:
1. Identify the different acquisition channels (online vs. offline, paid vs. organic)
2. Understand basic acquisition frameworks (TOFU, MOFU, BOFU)
3. Learn how to analyze channel and campaign performance.
Module 4: Ecommerce analysis – Merchandising 1
Level: Beginner | Duration: 2 h
Discover the key metrics for analyzing product descent.
Objectives:
1. Identify content categorization and navigation patterns
2. Understand product discovery paths
3. Learn to analyze product navigation and search behavior.
Module 5: Ecommerce analysis – Checkout 1
Level: Beginner| Duration: 2 h
Discover the key metrics for analyzing the order tunnel.
Objectives:
1. Identify the different possible paths in an order tunnel
2. Understand how different abandonment rates are calculated
3. Learn to analyze funnels
Module 6: Ecommerce analysis – Monetization 1
Level: Beginner| Duration: 2 h
Module 7: Ecommerce analysis – Loyalty 1
Level: Beginner| Duration: 2 h
Discover the key metrics for analyzing e-commerce site loyalty.
Objectives:
1. Identify the differences between retention and acquisition
2. Understand how to calculate key loyalty indicators
3. Learn how to analyze satisfaction
Our teaching methods
Our 2-hour modules are designed to maximize participants’ concentration and commitment. Using real-life case studies and your own data in complete confidentiality, you’ll easily assimilate the concepts covered. Our approach is pragmatic: we share best practices and concrete avenues of analysis.
Learning assessment
A multiple-choice questionnaire is sent to all participants at the end of each training module. A score of at least 70% is required to validate learning and move on to the next module. A training certificate is sent to each participant for the modules completed, once the training is over.
Accessibility
Our online and face-to-face training courses are accessible to people with disabilities.
We identify the constraints linked to the disabled situation (accessibility of premises, equipment, mobility, compatibility with the course, timetables, pace…) and assess the specific needs to adapt the training courses.
Why choose Optimal Ways Academy?
- Our expert trainers in Digital Analytics allow your teams to progress quickly in the analysis and optimization process.
- Our 2-hour modules are designed to maximize participant concentration and engagement. This flexible format makes it easier to plan training for your teams.
- Our programs are designed to perfectly meet the unique needs and maturity level of your team.
- Studying real cases and using your own data in complete confidentiality allows easy learning of the concepts covered.
- Our training quickly and concretely promotes the development of new skills for your teams.
- TheQualiopi certification attests to the quality and effectiveness of our continuing training actions.
They trust us
Teams from numerous national and international brands have benefited from our training courses.
