Piano Analytics
for ecommerce training
Qualiopi-certified training organization. All our training courses are eligible for Opco funding and are offered in person or remotely, in French or English.
This Piano Analytics training course is specially designed for e-commerce, traffic acquisition, merchandising, CRM and UX/Conversion teams. By the end of this course, you’ll have mastered the fundamentals of Piano Analytics and will be able to analyze the performance of your ecommerce site.
Modules objectives
– Discover the fundamentals of Piano Analytics and the world of Digital Analytics.
– Learn essential key concepts (visitors, visits, bounce rate, conversion rate, incentives to action, etc.) applied to Piano Analytics.
– Practical application of knowledge through the use of standard reports and the creation of customized reports with “Explorer”.
– Awareness of crucial data collection principles and issues.
Target audience
Ecommerce, acquisition, merchandising, CRO, UX and CRM teams wishing to progress with the use of Google Analytics 4 (GA4) and analyze the performance of their ecommerce platforms.
Prerequisites
For the basic modules, a good knowledge of the web and emarketing is required, validated by taking a quiz before the course.For other modules, the prerequisite is the level of a previous module, validated by a quiz.
Level
Beginners to advanced
Duration
From 2h to 12h depending on the modules chosen
Practical information
In-company training delivered by an instructor specialized in digital analytics, on site or remotely.
Consult our practical details >
92%
Satisfaction rate
in 2024
100%
Success rate
in 2024
Module 1: Piano Analytics – Fundamentals
Level: Beginner | Duration: 2h
Discover Piano Analytics’ features and data model.
Objectives:
1. Introduce how Piano Analytics works
2. Understand the data model
3. Identify the main Piano Analytics use cases
Module 2: Piano Analytics – Data visualization
Level: Beginner | Duration: 2h
Learn how to use the predefined reports and the main metrics and dimensions available in Piano Analytics.
Objectives:
1. Present the main Piano Analytics reports
2. Get to grips with data visualization functionalities
3. Identify the main visualization modes in relation to requirements
Module 3: Piano Analytics – Data Query & segmentation
Level: Intermediate | Duration: 2h
Get to grips with the new “Data Query” analysis module and learn how to segment your audience to give meaning to your analyses.
Objectives:
1. Understand segmentation concepts
2. Get to grips with the ‘Data Query’ functionality
3. Identify the main use cases according to your needs
Module 4: Piano Analytics – Key analyses & workspace usage
Level: Intermediate | Duration: 2h
Go further with workspaces and learn how to build dashboards for you and your team.
Objectives:
1. Present the key analyses to perform for an ecommerce site using Piano Analytics
2. Get to grips with the workspace interface for analyses with Piano Analytics
3. Identify the main analysis corresponding to your needs
Module 5: Piano Analytics – Data collection
Level: Advanced | Duration: 2h
Understand how data is collected and processed in Piano Analytics to improve the relevance of your analyses.
Objectives:
1. Understand the main data collection modes in Piano Analytics
2. Deepen your understanding of the data model
3. Identify the main cases of data collection to meet analysis needs
Module 6: Piano Analytics – Configuration
Level: Advanced | Duration: 2h
Take control of your Piano Analytics account configuration to customize your interface and data model.
Objectives:
1. Introduce data and interface configuration options on Piano Analytics
2. Identify the main data model and site configuration functions
3. Identify main user management features
Our teaching methods
Our 2-hour modules are designed to maximize participants’ concentration and commitment.
Thanks to real-life case studies and the confidential use of your own data, you’ll easily assimilate the concepts covered. Our approach is pragmatic: we share best practices and concrete avenues of analysis.
Learning assessment
A multiple-choice questionnaire is sent to all participants at the end of each training module.
A score of at least 70% is required to validate learning and move on to the next module. A training certificate is sent to each participant for the completed modules once the training is finished.
Accessibility
Our training courses are accessible to people with disabilities, whether in person or remotely.
We identify the constraints linked to the disabled situation (accessibility of premises, equipment, mobility, compatibility with the course, timetables, pace…) and assess the specific needs to adapt the training courses.
Why choose Optimal Ways Academy?
Discover our training programs, led by a team of expert consultants in Digital Analytics. Every day, they work closely with ecommerce teams, providing concrete and innovative solutions.
As a Qualiopi certified training organization, we make a point of following strict processes to guarantee the excellence of our services. Our programs are designed to perfectly match the unique needs and maturity level of your team.
Join us to transform your digital skills and boost your performance!
They trust us
Teams from numerous national and international brands have benefited from our training courses.
