Who we are
Optimal Ways is an agency specializing in digital analytics for ecommerce and retail, helping and training ecommerce teams to make informed decisions in a sustainable and responsible way.
We work with customers in France and all over the world, and all our services are available in both French and English. Thanks to an innovative approach to consulting and training, we can ensure that your teams develop their skills.
As an independent third party, we focus exclusively on digital analytics and guarantee you totally independent advice with no conflicts of interest. We use market-leading solutions for digital analytics (Adobe Analytics, Google Analytics and Piano Analytics), tag management (Google Tag Manager, TagCommander and Tealium), UX analytics (Contentsquare and Microsoft Clarity) and consent management (Didomi, OneTrust and TrustCommander).
Our agency is certified B Corp and we are a member of the 1% for the Planet collective, because we have chosen a CSR approach that has an impact. We support start-ups and associations in the social and solidarity economy (SSE) and seek to make a positive impact on the environment and society, together.
Our trainers
All our trainers are consultants specializing in digital analytics for ecommerce, with an excellent understanding of business issues, key indicators and best practices. They will guide you through the use of your solution with expertise and pedagogy.
Nicolas Malo
Rémi Grésillon
Hugo Stepien
Evelien Vieveen
Hugo Sanchez
Tailor-made training, face-to-face or distance learning
Whether you’re a beginner or an expert, you can define your own learning path.
Our training programs can be adapted to your needs and the maturity of your team.
Our training programs are accessible to people with disabilities.
Why choose Optimal Ways Academy?
- Our expert trainers in Digital Analytics allow your teams to progress quickly in the analysis and optimization process.
- Our 2-hour modules are designed to maximize participant concentration and engagement. This flexible format makes it easier to plan training for your teams.
- Our programs are designed to perfectly meet the unique needs and maturity level of your team.
- Studying real cases and using your own data in complete confidentiality allows easy learning of the concepts covered.
- Our training quickly and concretely promotes the development of new skills for your teams.
- The Qualiopi certification attests to the quality and effectiveness of our continuing training actions.
They trust us
Teams from numerous national and international brands have benefited from our training courses.
