About us
Optimal Ways is an agency specializing in Digital Analytics for ecommerce and retail that supports and trains ecommerce teams to make informed decisions, in a sustainable and responsible way.
We work with customers in France and around the world, and all our services are available in both French and English. Thanks to our innovative approach to consulting and training, we can ensure that your teams are fully up to speed.
As an independent third party, we focus exclusively on Digital Analytics, guaranteeing you totally independent advice with no conflicts of interest.
We use market-leading solutions for Digital Analytics (Adobe Analytics, Google Analytics and Piano Analytics), tag management (Google Tag Manager, TagCommander and Tealium), UX Analytics (Contentsquare and Microsoft Clarity) and consent management (Didomi, OneTrust and TrustCommander).
Our agency is certified B Corp and we are a member of the 1% for the Planet collective, because we have chosen an impactful CSR approach. We support start-ups and associations in the social and solidarity economy (SSE) and aim to have a positive impact on the environment and society as a whole.
Our trainers
All our trainers are consultants specialized in digital analytics for ecommerce, with an excellent understanding of business issues, key indicators and best practices.
They will guide you with expertise and a teaching approach in the use of your solution.
Nicolas Malo
Rémi Grésillon
Hugo Stepien
Evelien Vieveen
Hugo Sanchez
On site or remote tailor-made trainings
Whether you’re a beginner or an expert, you define your own learning path.
Our offer adapts to your needs and the maturity of your team.
Our training programs are accessible to people with disabilities.
Why choose Optimal Ways Academy?
- Our expert trainers in Digital Analytics allow your teams to progress quickly in the analysis and optimization process.
- Our 2-hour modules are designed to maximize participant concentration and engagement. This flexible format makes it easier to plan training for your teams.
- Our programs are designed to perfectly meet the unique needs and maturity level of your team.
- Studying real cases and using your own data in complete confidentiality allows easy learning of the concepts covered.
- Our training quickly and concretely promotes the development of new skills for your teams.
- TheQualiopi certification attests to the quality and effectiveness of our continuing training actions.
They trust us
Teams from numerous national and international brands have benefited from our training courses.
