Are you an ecommerce team looking for an effective way to better understand your users, increase your conversions, and optimize your performance? Look no further! Our GA4 training is specifically designed for ecommerce teams and will help you better understand and master this tool, transforming your data into growth drivers.

Here’s what you’ll learn:

  • Full GA4 setup for ecommerce sites: Learn how to optimally configure GA4 to meet your specific needs.
  • Purchase journey analysis: Identify the stages where your customers abandon their carts.
  • Conversion measurement and optimization: Set clear goals and learn how to analyze your conversion rates to better understand what works and what needs adjustments.

Why this training is ideal for your ecommerce team

Whether you’re a small or large team, this training is designed to fit your specific needs and objectives:

  • Tailored for ecommerce teams: Each module is designed with concrete cases and examples specific to the ecommerce sector for immediate application on your site.
  • Flexible and accessible training: Available in person or remotely, this training is offered in both French and English.
  • Personalized support: Our experts are here to answer your questions and guide you throughout your learning process to maximize GA4’s effectiveness in your ecommerce environment.
  • Constantly updated training: Google Analytics 4 is continuously evolving. With Optimal Ways Academy, you benefit from up-to-date and relevant content, keeping you at the cutting edge of ecommerce analytics.

Who is this training for?

This training is especially recommended for:

  • Marketing and acquisition teams looking to better understand user behavior and improve their advertising campaigns.
  • Merchandising teams needing to enhance navigation and product catalog conversion.
  • Ecommerce managers wanting to closely monitor their site’s performance and optimize the purchase journey.

Why choose Optimal Ways Academy?

Our training courses are led by a team of expert consultants in Digital Analytics. Every day, they work closely with ecommerce teams, bringing concrete and innovative solutions. Optimal Ways is also an associate member of FEVAD, and we actively monitor the ongoing transformation of retail and ecommerce.

As a Qualiopi-certified training organization, we adhere to strict processes to ensure the excellence of our services. Our programs are designed to perfectly meet the unique needs and maturity level of your team.

Sign up now and boost your ecommerce performance with GA4!

Whether you choose in-person or remote training, in French or English, we guarantee an enriching learning experience tailored to your team’s pace and needs.

Our training programs are available in-company and are eligible for OPCO funding. Our training organization is Qualiopi-certified.

👉 Access the Google Analytics 4 training for ecommerce on Optimal Ways Academy