In an ecommerce environment where mastering data is essential to staying competitive, understanding your users and optimizing your performance is a priority. Optimal Ways Academy offers you an exclusive training course dedicated to Piano Analytics, specifically designed for ecommerce teams. With this training, you will learn how to transform your data into strategic actions and maximize your conversions.

Why choose Piano Analytics for ecommerce?

Piano Analytics is a data analytics solution that allows you to accurately track all customer interactions on your site, while providing a detailed view of the purchase journey. This platform is ideal for ecommerce businesses looking to leverage granular data and advanced analytics to improve their performance. Through this training, you will learn to master this tool to optimize your strategies and increase your revenue.

What you will learn in this training

Our Piano Analytics training is specifically designed to meet the needs of ecommerce teams, taking into account the specific challenges of the sector. You will discover how to make the most of every feature of Piano Analytics. Here’s an overview of the topics covered:

  • Optimized configuration of Piano Analytics: You will learn how to correctly configure Piano Analytics for accurate tracking of visitors and transactions on your ecommerce site.
  • In-depth purchase journey analysis: We will teach you how to identify the stages where customers leave your site and how to improve these friction points with specific analyses.
  • Conversion measurement and optimization: You will learn to set clear objectives and analyze conversion rates to better understand user behavior and adjust your strategies accordingly.

Why this training meets the needs of ecommerce teams

No matter the size of your team, this training is designed to adapt to your specific needs and growth objectives:

  • An approach dedicated to ecommerce: The modules are built on concrete cases and realistic examples for immediate application on your site. You will see how Piano Analytics can transform your data into actionable insights and improve your performance.
  • Flexible learning: Whether in-person or remote, in French or English, the training is accessible anywhere. You choose the format that best suits you.
  • Personalized support: Our experts are available to answer your questions and guide you throughout the training as you master Piano Analytics within your ecommerce environment.
  • Always up-to-date training: Piano Analytics features are constantly evolving, as is our educational content. You can be sure to receive updated information, aligned with the latest developments in the tool.

Who is this training for?

This training is for all ecommerce teams looking to optimize their use of data to boost their digital strategy. It is especially recommended for:

  • Marketing teams aiming to refine their understanding of customer behavior and improve their advertising campaigns.
  • Merchandising teams looking to enhance navigation and user experience, as well as product conversion rates.
  • Ecommerce managers seeking detailed performance tracking of their site and tools to optimize every stage of the customer journey.

Why choose Optimal Ways Academy?

At Optimal Ways Academy, we provide you with a team of Digital Analytics experts who work daily with ecommerce businesses. Their expertise ensures practical and concrete training.

We are proud to be an associate member of FEVAD and to continuously monitor trends and developments in online commerce. As a Qualiopi-certified training organization, we deliver high-quality training, meeting excellence standards and perfectly tailored to your specific needs.

Boost your ecommerce performance with Piano Analytics!

Whether you opt for in-person or remote training, in French or English, we offer you a rich learning experience perfectly tailored to your team’s needs. Our training programs are available in-company and are eligible for OPCO funding.

👉 Discover our Piano Analytics training for ecommerce on Optimal Ways Academy now and start transforming your data into concrete actions to grow your online business!